Marksteen has gained an international reputation for being an inspiring creative strategist and problem solver, advising global companies, governments, countries and charities on brand strategy and brand behaviour. Marksteen was Global Creative Director of Interbrand and joint Director of its worldwide steering committee, building and overseeing the creative teams in London, Amsterdam and New York before making the move to set up ASHA in 2002.
He is a visiting D&AD college lecturer and conference speaker, writes articles, and is frequently on television and radio.
Marksteen’s award-winning work as Global Creative Director of Interbrand includes: ‘Welcome to Estonia’ (a unique brand identity project commissioned by the Estonian government to re-brand and re-position Estonia); the brand identity for PWC; the global brand refresh for Orange, and the multi-D&AD award-winning Niceday brand identity for WHSmith. He was also responsible for the rebrand of the RaboBank in the Netherlands, Guinness Mahon Private Bank, and helping set up, brand and name the global movement – WeAreWhatWeDo.
Marksteen also set up Nimbus, which is a photography-training programme that teaches employees how to capture and express their organisation’s brand through photography.
After identifying how best to translate an organisation’s brand values through imagery, Nimbus then teaches employees the core principles of taking professional photographs. By guiding employees through practical application of the theory, the programme delivers a cost effective, unique, on-brand royalty free photographic library, as well as a group of internal brand ambassadors.